In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks videos and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. I served on the organizing committee for two local TEDx events including TEDxWenatcheeValley: Connecting the Dots in 2014, and TEDxWenatcheeED: ShiftED in 2018.
TEDxWenatcheeED
Shift:ED
Shift:ED
In 2019 the local TEDx organizing committee wanted to know if our approach to education was meeting the needs of a diverse student body and keeping pace with a dynamic employment landscape. Their shift:ED event provided an opportunity for people involved in all levels of education - from early childhood education to the workplace - to share what is working in education and explore new ways to meet the changing needs of a changing world. They needed an event logo and website that complemented the TEDx brand and reflected a forward-thinking community. I partnered with another local designer to develop the event logo and applied it to a Squarespace website to help market the event, thank our sponsors, host a livelstream, and finally serve as a home for all of the resulting video content.
TEDxWenatcheeValley
Connecting the Dots
Connecting the Dots
In 2014 the local TEDx organizing committee needed print pieces that reflected the theme of the program, appealed to a target audience of local leaders, and adhered to the strict TEDx brand standards. A contemporary approach was used to complement the TEDx brand and reflect a forward-thinking community. A striking photo of the valley was sourced from a local photographer, and circular elements were used to connect content on the invitation, program, Facebook banner, program and badges. Little details like the use of a round, red sticker helped complete the design and carry the theme forward.
2014 invitation
2014 program
2014 Name badge
